Anima Mundi
Refined Indulgence with Anima Mundi Matcha & Vanilla powder
Project challenge
To create a luxurious dessert recipe that highlights the premium matcha and vanilla powders from Anima Mundi. The recipe needed to be gluten-free, refined sugar-free, and visually stunning, appealing to health-conscious, high-end consumers while embodying indulgence and nourishment.
Creative Approach
The Vegan Autumn Fruit Matcha Tartlets embody wellness and elegance, featuring the earthy vibrancy of matcha, the warm aroma of vanilla, and the rich flavors of seasonal fruits.
This refined dessert showcases the powders as essential ingredients for indulgent yet mindful creations.
Aesthetic: Sophisticated and earthy, with autumnal accents like figs, berries, and soft linens for warmth.
Photography:
Hero shots of the tartlets on minimalist plates, highlighting the vibrant green filling and intricate fruit toppings.
Close-ups of matcha and vanilla powders as main ingredients.
Warm, natural lighting with autumnal props like dried leaves and wooden boards.
Visual elements for Videography
A short, elegant video showcasing details of the recipe creation process which communicates the texture, flavour components and finishing decoration of the dessert.
Slow-motion shots are intentionally included to elevate the sensory experience.
Results
This campaign positions Anima Mundi as a brand that redefines indulgence through wellness and artistry. It’s an invitation to experience premium ingredients in a way that feels both inspiring and approachable.
Ready to create standout campaigns like this?
Let’s work together
Whether it’s recipe creation, food photography, or a blog + instagram partnership, I’d love to hear more about what you had in mind! Let’s get in touch.
For partnership opportunities, please reach out directly to suze@gourmetglow.co.uk