New ritual of the Pour
Redefining Non-alcoholic drinks
Concept overview:
This series explores two worlds of sensory storytelling:
1. The JOMO Box:
A tactile unboxing of discovery.
Textured light, raw wood, and the quiet thrill of anticipation. Each can and bottle is treated as a design object — vibrant, contemporary, yet nestled in a rustic, lived-in setting.
2. The Ritual of the Pour
Where theatre meets stillness.
Flames dance across old oak, citrus curls glisten, and spices hum with warmth. From the Spiced Tomato Mix alive with flame and colour to Naesip’s Munro Old Fashioned: a study in restraint and luxury, each shot tells a story of presence and pleasure.
Hero elements
• The JOMO Box: A curated collection of mindful indulgence; modern packaging meets rustic charm.
• The Pickle House Spiced Tomato Mix: Fire, spice, and boldness captured mid-flame.
• Naesip Munro Old Fashioned: Elegance distilled: copper antlers, ice clarity, citrus garnish; where ritual meets restraint.
• Supporting Brands: Brulo, Hive Mind, Double Dutch, Scleau, Dalston’s; each contributing vibrancy and diversity to the mindful drinking movement.
Creative direction
Mood & Tone
• Cinematic and moody, yet deeply inviting
• Earth-meets-modern: contemporary branding within a tactile, natural setting
• Hints of rebellion and refinement; the “grown-up ritual” reimagined.
• A sensual play of fire, texture, and shadow.
Emotion:
Warmth, anticipation, sophistication, connection, mindfulness.
Visual Style & Composition
• Lighting: Golden, diffused, painterly chiaroscuro: spotlighting glass, liquid, and metal highlights.
• Colour Palette: Deep rust, amber, forest green, charcoal, and copper — punctuated by the bold branding hues of modern mixers.
• Texture: Weathered wood, leather, woven baskets, citrus peel, smoke, and flame; grounding sleek design in organic authenticity.
• Composition: Intimate storytelling through vignettes: the hand that pours, the flame that flickers, the ice that melts slowly.
Whether it’s recipe creation, food photography, or a blog + instagram partnership, I’d love to hear more about what you had in mind! Let’s get in touch.
For partnership opportunities, please reach out directly to suze@gourmetglow.co.uk