Rowdy
Sustainable Leather Tote Bag
Project challenge
Rowdy, a small family-run company focused on sustainable craftsmanship, sought to capture the essence of their leather tote bag in a way that reflected its values: eco-conscious production, timeless design, and deep connection to nature.
The goal was to showcase the tactile quality, durability, and understated luxury of the product while telling a broader story about mindful consumption and slow living.
Photography
Lightning & Mood
Shot entirely in natural light, favouring early morning and golden hour warmth.
Soft shadows and subtle tonal transitions to echo the softness of the leather.
Earthy, desaturated palette with touches of lilac, olive, and clay.
Styling & Composition
Hero shots capturing the silhouette of the tote in open countryside and beside rustic furniture.
Detail shots revealing stitching, grain, and embossed branding.
Contextual frames with wildflowers, stone walls, and linen garments to support the natural, handmade feel.
Format:
Wide landscape for web banners.
Square and vertical crops for social media.
Depth-focused imagery designed to make viewers want to reach out and touch.
Videography
Format & Pacing:
15–30 second vertical and landscape videos for multi-platform use.
Relaxed, story-first editing pace to mirror slow living.
Key Moments:
Hands gently placing the tote down.
Fingers grazing over the grain of the leather.
Sunlight catching on brushed metal accents.
Picnic scenes, nature close-ups, and the quiet intimacy of everyday rituals.
Results
This campaign offered a visual love letter to functional elegance and sustainable values.
The tote wasn’t just shown—it was felt.
Viewers experienced it as part of a narrative about slowness, integrity,
and natural beauty. The content enriched Rowdy’s brand identity across web and social platforms and deepened the emotional resonance between product and audience.
Curious to see how your product could be portrayed through storytelling and soulful detail? Read how working with me looks & feels like HERE.
Let’s work together
Whether it’s recipe creation, food photography, or a blog + instagram partnership, I’d love to hear more about what you had in mind! Let’s get in touch.
For partnership opportunities, please reach out directly to suze@gourmetglow.co.uk