1. Everyday Rituals, Elevated

Capture simple moments transformed through refinement:

Reading with an aperitif

Preparing supper

Bath time indulgence

A quiet glass at dusk

Simple food pairings (cheese, oysters, vegetables)

The message: mindfulness is the new luxury.

2. Intimate Luxury

Focus on tactile details and sensory richness:

Glass reflections and bubbles

Bottle textures and labels

Hands interacting with the product

Fabric, skin, steam, candlelight

Food pairings and textures

Luxury should feel personal rather than performative.

3. Modern Sophisticated Living

Scenes should feel aspirational yet attainable:

Contemporary domestic interiors

Soft natural gestures

Refined styling without excess

Authentic lived-in environments

Avoid staged perfection — aim for quiet authenticity.

Art Direction & Styling

Environment

Elegant home settings

Marble, wood, linen, glass textures

Kitchen, dining table, reading corner, bath

Minimal yet refined styling

Neutral colour palettes with rich tonal depth

Props

Artisan cheeses, oysters, olives, fresh produce

Elegant glassware

Linen garments

Books, candles, natural textures

Simple plated food

Wardrobe

Soft linens, silk, understated elegance

Neutral tones, deep reds, navy, ivory

Minimal jewellery

Relaxed luxury styling

Lighting Direction

Soft directional light

Painterly, Old Masters influence

Chiaroscuro mood with controlled highlights

Warm cinematic tones

Natural light feel where possible

Deep shadows for depth and drama

The atmosphere should feel intimate and timeless.

Composition & Framing

Clean hero product placement

Tight crop lifestyle details

Hands and gesture storytelling

Balanced negative space

Layered depth

Still-life meets lifestyle composition

Product remains the visual anchor within the narrative.

Colour Palette

Warm neutrals

Deep reds and burgundy tones

Champagne gold highlights

Soft creams and stone hues

Natural greens from food elements

Colour grading should feel refined and cinematic.

Brand Positioning to Communicate

The imagery should express that Vino Zero represents:

Conscious indulgence

Refined taste without compromise

Elevated everyday living

Modern luxury without alcohol

Sensory richness and ritual

Effortless sophistication

Emotional Tone

Calm

Sensory

Intimate

Confident

Timeless

Luxurious but approachable

Viewers should feel invited into a lifestyle, not sold a product.

Deliverables

Hero lifestyle images

Product still-life imagery

Close detail shots

Social media vertical compositions

Editorial campaign imagery